Contemplating Transition

Contemplating Transition

Jonas Brothers Assess Next Step In Their Career

By Allen Sculley

The Jonas Brothers

Nick Jonas has a simple piece of advice to young artists like Justin Bieber that are trying to follow in the footsteps of his group, the Jonas Brothers, and make it big in the music business.

“I think the important part of everyone’s journey is finding their own path and doing things in their own time,” he said. “We had to take time to learn how to deal with all that we’ve dealt with in our own time and at our own pace. And, I hope that every other artist that has a similar path to ours does the same.”

For the Jonas Brothers, they’re entering what could be the most important part of their career journey. They aren’t the cute trio of brothers that first charmed multi-millions of pre-teen fans with hit songs like “Burnin’ Up,” “Tonight” “A Little Bit Longer,” their four albums, their Disney television show or movie (Camp Rock).

Heck, Kevin Jonas is even married now (to Danielle Deleasa). And Nick Jonas, earlier this year, stepped outside of the group to test the waters as a solo act, releasing the album Who I Am, and doing a short U.S. tour to promote the album.

Many observers expect the next Jonas Brothers studio album to be a key step in making the transition from teen pop stars into a band that can appeal to an older music audience.

So far, brothers Kevin, Nick and Joe Jonas seem to be taking their own advice when it comes to mapping out a next studio CD and figuring out where to go next with their music. They’re not hurrying
the process.

“Hopefully, 2011 is the timeline,” Nick Jonas said when asked during a recent teleconference about a release date for the Jonas Brothers next studio CD. “We’re in no rush. We’re writing a lot of music, but in no rush to release an album in the (near) time period.”

Instead, the group is focused on the here and now. That means a major tour, the Aug. 10 release of the soundtrack CD to the movie Camp Rock 2: The Final Jam and then the debut in September of the Camp Rock 2 movie itself, which is the sequel to the 2008 original. The group has also been shooting the next season of its Disney television series, Jonas LA, and a soundtrack album for that is also in the works.

The new tour is being billed as the Camp Rock 2 tour, and features one of the other main stars of the movie, Demi Lovato, (who had been dating Joe Jonas until the couple broke up in May) as the opening act. But Camp Rock 2 won’t be the only focus of the show.

“I think the important thing to remember is that it is still a Jonas Brothers tour,” Nick Jonas said. “It’s great that we’re going to have some of our friends from Camp Rock with us, but we’ll be playing a lot of Jonas Brothers songs.”

As for the visual side of the show, Kevin Jonas said the group has stepped up that facet of its presentation.

“Each year when we set up a new tour, we kind of push ourselves to come up with new ideas and new exciting things,” Kevin Jonas said. “The thing we’re trying to do on this tour is we’re really trying to incorporate video. There are so many new ways to use video in a show, if it’s through LED screens or iMac, whatever it may be, and maybe some interactive video.”

Nick, Kevin and Joe Jonas have been used to putting on big shows for several years now, but it took awhile for the brothers, who grew up in Wyckoff, New Jersey, to get the ball rolling on their careers.

Originally signed by Columbia Records, the Jonas Brothers’ 2006 debut CD, It’s About Time, failed to make much of a dent on the charts. The group then split with Columbia and signed with Disney’s Hollywood Records. Disney, which had already launched the career of Miley Cyrus, followed suit with the
Jonas Brothers.

A tour opening for Cyrus helped propel the group’s self-titled second CD past one million copies sold and set the stage for an even more popular third CD, 2008’s
A Little Bit Longer.

Another chart-topping CD, Lines, Vines And Trying Times, followed in 2009, and it found the Jonas Brothers starting to shift toward more of an adult-oriented modern
rock/pop sound.

Which brings things back to the subject of the next studio album, and how the Jonas Brothers are approaching the project and the prospect of where to take their
music next.

Joe Jonas said he expects the group to follow the advice he received from one of rock’s most high-profile stars – U2 singer Bono.

“He just told me continue to do what we’re doing,” Joe Jonas said. “You’re seeing that it’s working. And, I think when you are just true to who you are and your music, and you’re honest with your lyrics, your age group will grow up with you, but also a new set of ears will
listen also.”

The Jonas Brothers will perform with special guest Demi Lovato Tuesday, August 10 at 7 p.m. at Riverbend
Music Center, 6295 Kellogg Ave.,
Cincinnati. Tickets are $26.65-$113.45. For tickets or more information, visit
www.Riverbend.org

Reach DCP freelance writer Alan Sculley at contactus@daytoncitypaper.com

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