Musician Brings New Style Of Music To Town
By Kathleen Cahill
Playing dubstep in backyards, base-ments and warehouses, Tyler Holler’s music project, Yeti Master, has reached the ears of people involved in the Dayton underground music scene for many years. Only until recently, Holler’s explosion in
the underground has led him to receive great notoriety, causing him to play packed shows at Dayton venues Blind Bob’s and South Park Tavern.
Holler’s music is a melting pot that mixes not only dubstep with break core, but hip-hop vocals alongside chip tune melodies. As of late, Holler has been working steadily on perfecting his dubstep sound. “I try to focus most of my attention on having a lot of bass,”
The genre, dubstep, most noted for off-kilter beats, reverberant bass and the use of occasional sampling, has been growing in Europe for the past two decades. Lately, it has begun to finally appear on the American dance scene. Unlike traditional techno music that uses a bass drum hit on every beat of the measure, dubstep uses pauses that create a sense of inconsistency. This is done by bass hits on only the first and third beats of a measure.
Along with using the dubstep format, Holler embeds layers of melodies and drum loops as well as the use of sampling sounds and vocals. He is most commonly mistaken for being a DJ while playing his music, which can be attributed to his seamless live sets that intertwine many different genres of electronic music. A first-time listener may feel it is chaotic. However, there is indeed definite order and repetition that allows the audience to not only dance but be entertained.
When attending Yeti Master’s live shows you may be surprised to hear reggae guitar riffs fused with dubstep being played from the tall, 21-year-old Holler. He, like most of his peers, has a hidden confidence that only becomes evident when he is standing behind his laptops and playing to a live audience. He always provides his viewers with a great show musically as well as visually. It is not uncommon to see the Yeti Master persona come out on stage, by pounding his fists and waving his hands high to provoke the audience. When asked what he enjoys most about his live shows, Holler told me, “I love giving people a reason to go crazy and dance. By mixing genres in an unpredictable way I am altering the way they perceive music.”
Holler’s live setup is what you might imagine NASA’s home base to look like with the use of multiple keyboards, laptops, drum machine, mixer board and different controllers such as joy sticks. Since his first major performance at the Side Show during an Urban Nights event, Holler has managed to draw large crowds wherever he plays. One of the highlights of his music career was when he got to play at a music festival in Canada. He elaborated on the experience and said, “It would have never happened without the Internet. Many of my fans have never heard me play live, but listen to my music over the Internet on sites like MySpace. I guess I’m just another sign of the times.”
On Saturday, August 21 from 9 p.m. until close, Yeti Master will be playing live at Blind Bob’s, 430 E. Fifth St. in the Oregon District. Other musicians that evening will include Nightbeast, Doom Patrol and Human Reunion. Yeti Master is often paired with other nerd core hip-hop groups because of his edgy new age sound. “Well, I am the only live performing musician that does what I do in the area,” Holler said. “And I also have a side project that is hip-hop, so the pairing makes sense to me. I’ve found that people into hip hop can sometimes be a little more open-minded when it comes to experimental music, like what I do. Having a crowd of people who are genuinely interested in what you are doing is great. So I have always loved being a part of that scene.”
The latest album to be released by Yeti Master is titled Champion Styles. It is a compilation of all of his work while living and playing in Dayton. Over the years Holler’s musical work has gone through a multitude of changes that is evident while listening to Champion Styles. The album itself lacks a definite feeling and vibe that is more easily heard in some of his previous releases. Overall the record sounds more like a “greatest hits” than an album in its entirety. Still, Champion Styles is a great example of the complexity that Holler brings while producing his music.
Holler informed me that he still believes the entire mainstream dance scene in America is lacking dubstep. “I will go out and listen to DJs and it has really only been in the last few months that I started to hear more dubstep being played. It still isn’t completely out there yet but hopefully it will be. Techno and house beats just sound played out to me now. I like how these newer genres are pushing the norms and creating new sounds. That’s what I try to do.”
Yeti Master will perform Saturday, August 21 at 9 p.m. at Blind Bob’s, 430 E. Fifth St. Nightbeast, Doom Patrol and Human Reunion are also on the bill. For more information, visit online at www.BlindBobs.com
Reach DCP freelance writer Kathleen Cahill at firstname.lastname@example.org