On the Beat 11/10/15

Dayton video is music to my ears

By Jim Bucher
Photo: “Dayton Music Video” premieres Nov. 17 at Top of the Market


From idea to reality. This story is one I love to write about.

You see, an idea sparked imagination, creativity, team work … and it promotes the city and region I and many of you adore.

It’s called “Dayton Music Video, and it’s the brainchild of Lauren White.

“After hearing Macklemore’s ‘Downtown’ song on the radio and having a dance party to the song at a friend’s house with their entire family, I thought about how cool it would be to create a Dayton version of the song,” White says.

“Being surrounded by several people working at the Nucleus, we all threw out names of people who were into film and music,” she continues. “From everyone’s network we started contacting people to tell them the idea. It started to grow from there and became even bigger than we imagined.”

Nucleus is a nonprofit co-working environment that allows for both creative collaboration and focused independence, with its members and the community.

“The support and passion from everyone was inspiring,” White says. “Not to mention [the] majority of these people aren’t ‘known’ in the city and we liked it that way. We want to start seeing groups outside of the same people up to things. The more people we can get involved in the city the better. Many of those who worked on this project learned things about Dayton they never even knew, and that’s beautiful!”

Lauren knows it takes a village for a project this size.

“The core group broke up into teams: music/lyrics (Megafauna sound and Juxtapoze), film/production/casting (Indigo Life Media, Focus Peak Media, Liftoff Entertainment),” White says. “Since it was a collaborative effort, we made it a Nucleus CoShare project. All the meetings, recordings and work happened at Nucleus during evenings and weekends.”

Like many here tiring of the constant negative news reporting, Lauren’s group is a big cheerleader for Dayton.

“We hope to represent Dayton in a fun and attractive way, showing all the city has to offer,” White says. “Dayton really is awesome, and it’s about time everyone sees that! We also hope to show people what can happen when multiple groups come together. A nearly $100,000 production on a zero-dollar budget wouldn’t be possible without collaboration and a passion for our city.”

They recorded just about everywhere: The Schuster Center, Victoria Theatre, The Neon, Press Coffee Bar, Ghostlight Coffee, Boston Stoker, Lucky’s Taproom. They represented lyrics about coffee, art, craft beer, shops. And a variety of local businesses and individuals made cameos: Link Bike Share, The Rubi Girls, brewery owners (Toxic, Carillon, Warped Wing, Dayton Beer Co., Fifth Street Brewpub), Dayton Ballet, The Gathering, K12 Gallery, BRIM, Etch, various street performers and artists. They contacted over 100 organizations and individuals.

“It was such an incredible experience working with a crew that truly loves our city,” White says. “Filming ‘The Dayton Music Video’ was such a breath of fresh air. It reminded me how many amazing things Dayton has to offer and that we should be proud to say, ‘I’m from Dayton!’”

Yours truly has a small role along with my buddy Mix 107.7’s Morning Show co-host Gina Ferraro.

Gina and her mom walked their dogs in full evening wear as I “pretend” to interview them and … well, you’ll have to view the video for the rest. Sworn to secrecy.

The video premieres at 5:30 p.m. Tuesday, Nov. 17 at Top of the Market, 32 Webster St.

It’s a free, family friendly event with a cash bar. The video will be uploaded at the event, so everyone can share it on social media. The song will be available for free on sound cloud.

Lauren’s take-away from this is much more than getting together with friends to shoot a video.

“[Seeing] the ripple effect of simply taking action to an idea has been a rewarding experience,” she says. “Imagine if this thing stopped at the idea. All these people would have been robbed of an opportunity to meet new people and do what they love. I really hope it encourages others to take action.”

I don’t know about you, but I believe we could use more folks like Lauren and her crew. Just think of the possibilities.



To see the video please visit youtube.com/channel/UCXpqgZd2sAzYbOtu7xBuK2Q Nov. 17 or after. For more information, please visit nucleuscoshare.org, facebook.com/nucleuscoshare and @nucleuscoshare on Twitter and Instagram.

For over 25 years, Jim Bucher has been a regionally known and loved local television icon. “Buch’s” followers describe him as trustworthy, fun, the guy next door, a friend and role model. You can promote your business with Buch and grab your customer’s attention! Reach DCP freelance writer Jim Bucher at JimBucher@DaytonCityPaper.com

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For over 25 years, Jim Bucher has been a regionally known and loved local television icon. “Buch’s” followers describe him as trustworthy, fun, the guy next door, a friend and role model. You can promote your business with Buch and grab your customer’s attention! Reach DCP freelance writer Jim Bucher at JimBucher@DaytonCityPaper.com.

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