The Big Pink’s Future This and 4AD Records

B y Jason Webber

Once upon a time, in the late ’80s/early ’90s to be exact, there was a magical world called 4AD Records, a mystical land where Pixies, Breeders, Cocteau Twins and other creatures played melodic and dreamy alternative music that touched the souls of millions of misfit listeners. But as the years passed, a dark cloud of mediocrity and banality began suffocating this once-bright world, and people wondered if 4AD would ever shine again. Then, from the darkness came a duo called The Big Pink, and the people rejoiced, for this was a classic 4AD-sounding band that played hazy, goth-tinged soundscapes that made you both dance and think. On their sophomore album Future This, the Big Pink sound like the freshest band in years, even if their style owes more than a debt to their shoegaze forefathers like the Jesus and Mary Chain and My Bloody Valentine. Deliciously well-crafted dance numbers like “Hit the Ground (Superman),” and wrist-slitting heartbreakers like “77” make this the perfect album for anyone who’s ever played a Joy Division record after a breakup. Future This transports you to the glorious past of 4AD Records … and damn, does it sound good.

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Jason Webber

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